Sand Hill Group to Feature Itemfield at Software 2006 Showcase

March 10 2006

Itemfield, the leading provider of complex data transformation software for the real-time enterprise, today announced that it has been selected as one of only 20 privately held software companies to be featured in Sand Hill Group's Showcase at Software 2006. Itemfield's Tony Rodoni, vice president, marketing and business development, will speak at the conference on Tuesday, April 4, 2006 at 4:00 p.m., when he will discuss the growing problem of complex data transformation in the enterprise and Itemfield's unique solution for addressing this market need. The Showcase will take place from April 4-5, 2006 in conjunction with the Software 2006 conference, being held at the Santa Clara Convention Center in Santa Clara, Calif.

"The Software Showcase demonstrates that innovation is alive and well in the software industry," said M.R. Rangaswami, co-founder of Sand Hill Group. "Software 2006 hosts the Showcase to present the best of what's new in the ecosystem in four key growth areas: Open Source, Security, New Media and, more broadly, Enterprise Software. Showcase winners such as Itemfield showed real and useful innovation and experienced unprecedented customer traction."

Today, industry analysts confirm that integration consumes 40 percent of IT budgets, with data transformation consuming 40-60 percent of integration project costs. Complex data formats such as proprietary files, legacy COBOL, and business documents formatted as PDF files, Excel worksheets or customized EDI formats often require integration with complex business messaging standards such as ACORD, HL7 and SWIFT to enable straight-through processes and real-time enterprise initiatives, including supply-chain optimization, claims processing, clearing and settlements and business intelligence. Leading enterprises and major middleware vendors have turned to Itemfield to solve this complex data transformation challenge. Using Itemfield, organizations reduce their IT integration costs substantially and enhance their ability to integrate business partners and internal processes for increased agility and business efficiency.

"Itemfield has seen tremendous momentum as organizations seek to reduce the expense of business integration and streamline the exchange of diverse information across the enterprise," Sam Somech, chairman and co-founder, Itemfield. "We're honored to be selected as a Top 20 Software Pioneer by Sand Hill Group. This provides further validation of Itemfield's emergence as the de-facto standard for transformation of complex data throughout the real-time enterprise."

About Software 2006

Software 2006 will fuel productive debate about software industry challenges and solutions among an expected audience of 2,500 CEOs, VPs, CIOs, investors, media, analysts and other influencers. Backed by the industry's top five software companies, the conference promises to be the year's single most important event for executives and senior professionals in the software business. To find out more about the Software 2006 conference program, visit http://www.software2006.com.

About Sand Hill Group

Sand Hill Group serves the $600+ billion software, services and solutions market by providing investment and management advice to emerging enterprise technology leaders. Sand Hill also owns Sandhill.com -- the premier destination site and resource center for CEOs, VPs, Entrepreneurs, VCs and for members of the software industry ecosystem. Its weekly electronic newsletter is read by thousands of executives. Sand Hill produces the 'Enterprise' and 'Software' conferences for CEOs and executives in the industry and creates high-impact research reports for its constituents.

About Itemfield

Itemfield is the leading provider of complex-data transformation software for the real-time enterprise. Itemfield ContentMaster reduces cost and time to deploy for integration projects by up to 70 percent. Leading companies such as AT&T, Philips, GMAC Financial Services, Ogilvy & Mather, Fireman's Fund, Per-Se Technologies and Pitney Bowes trust Itemfield to transform their complex data into useful business assets. Headquartered in San Mateo, Calif., Itemfield has sales offices across the U.S. and distribution worldwide. For more information, please visit http://www.itemfield.com.